More Optimization Tips:

Content: weighs heavily and is considered one of the primary areas of search engine optimization and marketing, hence the expression, Content is King. Your content should be written in a way that grabs the user’s attention, while utilizing your targeted keywords and keyword phrases. Balance is essential and creating that balance takes time, knowledge and experience.

Heading tag:
At least one should appear at the top of your page and be well written using prime keywords and keyword phrases.

Alt text
Is the line of text you see pop up in Internet Explorer when you place your cursor over an image. It also displays a text representation of the image when the user has images turned off in their browser (this is the intended behavior). It is highly recommended that you utilize this area as it is required under accessibility laws and, is indexed by the search engines. Make sure your Alt Attribute is relevant to the content for that image.

Link Building:
Every Site should have links to their site such as ones you can leave on Bulletin boards, paid for advertising links, links to other websites that complement yours without taking away business. Each qualified link is like a vote of popularity to the search engines. The more links you have the higher your page rank is. This is a time consuming effort necessary to reach higher rankings after getting indexed.

Page Rank Explained:
Page Rank relies on the nature of the web by using its vast link structure as an indicator of an individual page's value. Google interprets a link from page A to page B as a vote, by page A, for page B. It also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."  Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

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