Robots can find your site in a uniform way across all participating engines by using a sitemap.xml
What are Meta Tags?
Author generated HTML commands that are placed in the head
section of an HTML document.
Title tags are normally 3-9 words (60-80 characters) maximum in length,
no fluff, straight, and to the point. This is what shows up
in most search engine results as a link back to your page.
Make sure your Title tag is relevant to the content on the
page.
META description tag usually consists of 25 to 30 words or less using no
more than 160 to 180 characters total (including spaces).
The META description also shows up in many search engine
results as a summary of your site.
META keywords tag used to be one of the most important areas after the
page title and page description. Make sure your META
Keywords Tag is relevant to the content on your page.
What is a Robots.txt?
A file in the root directory that is used to control spiders
access to which pages within a website. When a spider or
robot connects to a website, it checks for the presence of a
robot.txt. Only spiders that adhere to the Robots Exclusion
Standard will obey a robots.txt command file
"Allow/Disallow" specifies which directories a spider may
access.
Why use a sitemap.xml?
Robots can find your site in a uniform way across all
participating engines by using a sitemap.xml